Why is branding importent?

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Why is branding importent?

[/fusion_text][separator style_type=”none” top_margin=”30px” bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””][fusion_text]Why is branding importent? Because people often choose products based on their perceived value than their actual value.

Think about the celebrity who drivers an Aston Martin instead of, say, a skoda, which is continually ranked „car of the year“ in many European countries, and delivers much better mileage a tone-tenth of the price. Sure, Škoda is the logical choice, but it´s Ason Martin´s identity that conjures images of luxury and status, and thah usually clinches the sale.

With the right branding, business can increase their product´s perceived value, establish relationships with their customers that span ages and borders, and nurture those relationships into a lifelong bond.

(from the book: Logo Design Love. David Airey.)[/fusion_text]

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